We aim to communicate Cyber-Duck’s mission, values and expertise packed with real personality! This approach helps build authentic engagement, attachment and loyalty from our partners and the community. Our core personality traits are:
- Confident and meticulous
- Enthusiastic and unconventional
- Adaptable and responsible
Usually, it’s all about adding the classic ‘human face’… but of course, we’ve added a twist. Meet Avery. More than a logo, our favourite feathered friend easily embodies the traits we live and breathe.
How does she do this? Avery is a confident, poised yet animated creature. It looks like she effortlessly floats on the ever-changing waters of the digital pond. But, she’s feverishly paddling under the waterline to ensure that perfect balance.
And that's just on water. Avery loves to take flight and explore so many environments – always maintaining her elegance, strength and experience. But she’s a loyal bird who supports her flock, whether they are in her local pond or exotic lake across the sea.